16th June 2025

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It is a tomato-girl summer time, and we’re simply dwelling in it. For years, summer time traits have been dominated by acquainted meals with aesthetic attraction and even higher PR. Take, for instance, lemons, which have appeared on many a citrus-themed sundress. Then cherries had their second within the solar, with Sydney Sweeney releasing a viral cherry bikini as a part of her Frankies Bikinis assortment. This yr, nevertheless, the tides are delivering a really savory course, and social media is consuming it up.

Meet the “tomato woman.” An admittedly unappetizing identify for what’s finally simply an eccentric tackle summer time’s most ignored fruit. The development champions a real underdog . . . maybe not the primary merchandise we’d’ve foreseen overtaking the farmer’s-market-to-fashion pipeline, however our edible it-girl nonetheless.

In essence, the “tomato woman” aesthetic revolves round high-quality fundamentals, romantic particulars impressed by the Mediterranean, and naturally, a definite purple, white, and inexperienced colour palette. (Suppose: aromatic pasta sauce on the Amalfi coast, or a picnic on a very sunny day.) As one magnificence creator on TikTok defined, her “tomato woman” look was impressed by “a summer time in Italy basking within the solar or tending residence grown greens in colourful floral clothes.”

However whereas the tomato ladies are already coming in scorching this summer time, not everyone seems to be solely on board. “Except it is sweaty woman or sweaty mother, I do not need to hear it — I do not need to hear about your basket of tomatoes,” one other TikTok consumer stated (and it’s, certainly, a really sweaty summer time). Nonetheless, the simple originality on the core of the “tomato woman” aesthetic would possibly simply make it one of the best summer time development but.

Store a few of our favourite “tomato woman” items forward, and see if we are able to persuade you to offer tomatoes the sartorial likelihood they deserve.

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