Coming off of a groundbreaking and much-discussed awards season (her first-ever) for Barbie, Ariana Greenblatt is now the face of Coachtopia’s newest marketing campaign. It celebrates the model’s new arrivals: an array of light-weight baggage in enjoyable spring colours and prints, together with the favored Loop assortment. Greenblatt, identified for her edgier fashion, takes on an “alter ego” and makes the luggage her personal in a heavenly, pastel world the place grunge meets girly.
Coachtopia, which is Coach’s sustainably-minded sub-brand extra widespread among the many Gen Z crowd, makes use of recycled supplies to create a round enterprise mannequin and promote a greener method of buying. That’s one purpose why Greenblatt selected to be the face of the marketing campaign. She prefers classic buying and upcycling hand-me-down items from her brother over taking part within the fast-fashion phenomenon, so Coachtopia was a pure match.
ELLE.com bought to talk with Greenblatt about why this was extra than simply one other marketing campaign for her, and what it was prefer to work with the star-studded casts of Barbie and Borderlands. (The latter contains Cate Blanchett, Jamie Lee Curtis, and Kevin Hart, and is about to premiere this summer time.) Greenblatt even gave us a tiny scoop on her subsequent undertaking: a horror film she’s writing and producing with Borderlands director Eli Roth. However we gained’t give away an excessive amount of up entrance.
Under, see the marketing campaign and be taught all of the juicy particulars from Greenblatt herself.
What was it like capturing this newest marketing campaign for Coachtopia? It’s principally vivid and girly which is not precisely your fashion. How had been you capable of mesh the 2?
It was so enjoyable, the setting and the whole shoot. We had the very best songs taking part in and everybody was actually joyful and excited to be there. It was undoubtedly an alter ego so I simply entered a unique model of myself. The wig was so enjoyable. Ricky, who did the wig, simply killed it and it was enjoyable to have pink hair for a day.
Would you ever dye your hair pink or a unique colour?
I’ve all the time wished to dye my hair since endlessly, so any likelihood I get to alter my hair or put a wig on, I’m there for it. If it’s for the best position, I’d 100 % dye my hair or reduce my hair. I’m right down to do no matter, particularly with my hair. I like altering it.
What do you like concerning the newest items? Any favorites? What are you most excited to fashion them with?
I’m actually carrying the Coachtopia hoodie proper now as a result of I went on a stroll this morning and it was chilly. It’s clearly my favourite as a result of it’s the coziest. I additionally love the denim-on-denim set. I really feel like denim-on-denim is coming again, possibly? I’ve a sense. The little baggage are lovely and so they’re similar to a little bit cute accent to decorate up an outfit or simply have a chill vibe. They’re enjoyable to play with.
How necessary is sustainability to you when selecting manufacturers to accomplice with, and garments or equipment to buy?
It’s so necessary and it’s not talked about that a lot. Not each model is sustainable or they don’t do the work to raised the setting which is unlucky, however the manufacturers that do give attention to that, I’ve excessive respect for and that was the primary driving level of what intrigued me with this marketing campaign and what Coachtopia is doing. In my private life, I like thrifting and classic garments. I’ve an older brother so all of the hand-me-downs of his got here to me. I put on my dad’s stuff on a regular basis. I don’t like buying generally so I’m not supporting all these fast-fashion manufacturers, however I hold that in my head to attempt to be acutely aware and do all the things I can as a person to be sustainable and put on garments which have already been made or made with materials which have already been used and recycled. It needs to be extra necessary to extra folks.
You attended the Coach present throughout NYFW again in early February. Any favourite reminiscences from the present? How was hanging out with Storm Reid?
It was nice. I’ve identified Storm for years, truly, so each time I get to see her is so pleasant. The present and the items had been unimaginable. I bought to see my good friend Cami Mendes as nicely. Operating into folks and seeing acquainted faces is all the time so enjoyable. The venue was beautiful.
Talking of seeing acquainted faces, how has your latest awards season been with Barbie? How joyful are you that America Ferrera bought an Oscar nomination?
I couldn’t be extra joyful. She is so deserving of all the things she has gotten, particularly this nomination. I simply I can’t assist however to name her “Oscar-nominated-America.” She is so laborious working. She’s so inspiring. I’m simply excited to see her Oscar look generally. This was my first award season of my profession in my life. I really feel so extraordinarily fortunate to have been been with Barbie and that forged. It was a dream and all of it glided by so quick nevertheless it’s additionally felt like three years. So I can’t think about how like Margot feels. She’s actually a god. Arising with all of the appears to be like and the totally different vibes I need to go along with for every carpet has been the spotlight for me and seeing all of the acquainted faces. It was so chaotic. However I really feel actually, actually fortunate to have had my first awards season be celebrating that film.
Let’s discuss your upcoming undertaking Borderlands. What was it like being on set with icons like Cate Blanchett, Jamie Lee Curtis and Kevin Hart? What are you most excited for audiences to see?
I’m most excited for audiences to see the chaotic, enjoyable mess that the film is. I imply, it actually is. I had a lot enjoyable watching it. I felt like I wished to be within the squad, although I’m within the squad. The music is enjoyable, and the colours, and costumes. Even for the audiences who possibly haven’t been a fan of the sport or know concerning the recreation, I believe it’ll be enjoyable for them as nicely. I’m excited to see each response. It’s undoubtedly scary, particularly getting into a world the place there’s already a fandom that exists, as a result of clearly it’s a online game. So behind my thoughts, I need to do the followers proper. However once more, I simply need to have everybody get pleasure from it.
Everybody on that forged was unimaginable. I keep in mind the day we did reshoots for the film, it was the morning that Cate and Jamie bought their Oscar nominations. I despatched them a video of me like brushing my hair about to go to set saying, “I’m so joyful for you, so excited.” We bought them a cake and had like a pleasant little speech for them after which bought proper again to work. They’re a number of the most unimaginable girls within the trade. They’re legends, they’ve been doing it endlessly. For me to spend as a lot time as I did with them and to get to know them the best way I did was one thing I’ll always remember.
And Kevin, it’s so humorous speaking about him as a result of I bought so shut along with his youngsters whereas filming and now they’re my greatest pals. So I am going over to his home and he offers me shit for all the things. He’s just like the enjoyable uncle, Kevin Hart. He’s unimaginable. He makes folks snort each single day and that’s simply what you want on set. It lightens the temper. He’s all the time been there to provide me recommendation and I all the time have questions for him and he has actually nice solutions for me. One other actually nice person who I am honored and fortunate to know.
I’m so glad you introduced up recommendation. Is there one factor that any of them informed you or a second that you’ll keep in mind endlessly?
We had been filming one thing and I used to be standing subsequent to Jamie. We had been both operating out of time or we had been behind on one thing. The temper was undoubtedly heightened and he or she simply pulled me apart she was like, “All the time be the primary one in your mark.” Be there, be prepared. After they take a look at the digicam for lighting, they’ve a stand-in to match the colour, so you possibly can be on a break or no matter. However every time they’d name digicam testing for lighting, Jamie would all the time go in and he or she would all the time stand on her mark. She can be the one there for the digicam. She didn’t even have to inform me. I simply noticed her do it one time and I’d do it each single time after that. The little stuff like that goes a good distance for me, particularly whereas I’m nonetheless studying. I used to be 13 after we began, so being round her and seeing her professionalism was unimaginable. With Kevin, any recommendation you want with enterprise or any recommendation you want with investing? He’s bought you. Finance questions go to Kevin.
Are there every other initiatives you could have within the works you could share?
None that I can share so much about, however Eli, the director of Borderlands spilled our secret that we’re writing a film collectively. I’ve all the time wished to jot down and produce, which is what I shall be doing for this one. Working with him was like working with a greatest good friend on a regular basis on set. We get one another in a silly method. We bought an concept and we’ve provide you with so many extra. I’ve simply been writing away each single day. So I don’t need to say something but when any of you could have been involved in seeing me in a horror film, your want is my command.
The most recent Coachtopia assortment is now out there in Coach shops and on-line at coach.com/store/coachtopia.
This interview has been edited and condensed for readability.
